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Attributes (Defined)

Where?
The origin will tell you where the coffee grown. Single Origin means one location and Blend is from multiple places.
What?
Suggests the potential flavors, tones and general character of the coffee that are possible depending on roast and brewing method.
When?
This time frame is when the coffee starts it's peak intensity/flavor. Like any fresh product it will change day to day and diminish over time.
Why?
This is an approximation of how long your batch of coffee is considered "fresh". After, it can still be consumed safely but will be less complex/intense.